I lead the Samsung business in the United States at Edelman which includes the Mobile, Home Appliances, Consumer Electronics, FinTech, IoT, and 360/VR business units.
With +10 years experience in developing and executing integrated marketing campaigns for Fortune 500 companies some of my previous clients include Total, Starbucks, BlackBerry, Adobe, AMD, Avaya, Unilever, and AT&T.
This work has been awarded 5 Cannes Lions, 1 Effie and the first ever Tribeca Film Festival “Tribeca X Award” amongst other awards.
Unusual highlights include releasing Jay-Z and Rihanna albums, working with C-Suite executives before facing with striking miners, and crafting a global communication strategy in the face of the largest consumer electronics recall in history.
My expertise starts with Digital but extends into B2B, Consumer Tech, Entertainment, and omnichannel campaigns.