Samsung

ANTIdiaRy was an episodic, multi-platform journey that takes fans deep into the psyche of a cultural icon and revolutionary artist. At the center of the experience was a mobile virtual reality site that let fans explore Rihanna's world. The story unfolded across TV, mobile, OOH, social, and physical "Sleep No More" events, with new clues, codes, characters, and mysteries at every turn. Awards: 3x 2016 Cannes Lions / 4x 2016 Cannes Shortlists / 2x LIA / 2x D&AD / 3x OneShow